Resources from HSCG Conference 2024

Favorite Books:

Customer Loyalty Loop by Noah Flemming

Building a Storybrand by Donald Miller

No Thanks, I'm Just Looking by Harry Friedman

Ways that customers might hear about your business for the first time

Unique Open sign

Word of mouth, ie. mom groups

Receive as a gift (contact included in package)

Say hello/greet customers

Bubble machine




Kids games

Book club



Foaming soap at restaurants

Frame with bio


Community FB post

Bulletin board

Local newsletters

Photo of product being used

Interesting display for instance, toilet seat to sell toilet bombs

Give a free lip balm in boutique bag


Eye contact

Samples to try

Introduce new product

Interesting business card shapes

Good logo


Bumper stickers


Biz cards around town

Sponsor events


Google search funny 

Word of mouth

Bags with logo



Product in bathroom at shows

truck/trailer signs

Sky writing

Raffle baskets/donations

Partnering with other local businesses

Parade float

Booth set up

Facebook ad

Social media post shared by a friend

As a gift


Fun Promotions and events that folks in our group have tried

Super Sample Saturday

Scratch off tickets

Bounce back coupons

Lip balm trade up

Bubble booth

Wands (build your own

Recipe giveaway at booth booth to make bubbles at home

Theme night —costumes!

Ghouls Night Out like Girls Night Out

Work with other retailers

Collaborations with other businesses--Not necessarily soap or bath and body but with companies that would appreciate my brand story

Local Podcast

Hotel sized soaps

Business card and thank you card

Giveaways like pencils

Bathtub with balloons they can pop

Free lip balm

Enter to win when they sign up for your newsletter, subscribe to your youtube IG etc

Send a sample with every online purchase

Mention social media post, get a free sample

Raffle ticket, request an email for it

Spin the wheel

Capture birthdays, free lip balm if you come into the store

Bundle products with 1 main hook item

Chrismtas in July Ope house

Blind date your bath- make up a bunch of bags with vague descriptions on what’s inside.

Men’s favorites, sign up for easy shipping

Premade bundles

Prewrapped stocking stuffers