When you accidentally start a business from a hobby and side hustle, like I did, you may back into branding, naming, etc. in an awkward way. While I love the gnome associated with our name, I probably would have named it something a little more inclusive of things other than soap. When I began, I had no intention of opening a retail shop--and now look at us!
Read on to learn more about our new brand under the Soapy Gnome umbrella!