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Introducing a New Kid's Brand Under the Soapy Gnome Umbrella!

Introducing a New Kid's Brand Under the Soapy Gnome Umbrella!

When you accidentally start a business from a hobby and side hustle, like I did, you may back into branding, naming, etc. in an awkward way. While I love the gnome associated with our name, I probably would have named it something a little more inclusive of things other than soap. When I began, I had no intention of opening a retail shop--and now look at us!

Read on to learn more about our new brand under the Soapy Gnome umbrella!

December 13, 2020 by Jennifer Frech
Let's Get Cozy!

Let's Get Cozy!

In the handmade body care industry, many of us got into the business because we were looking for a more natural product. Most makers also really enjoy the process.

When trying to figure out what sets Soapy Gnome apart from other businesses, I really struggled. My customers could see a difference in my product. But, I was having a hard time seeing what that difference is and expressing it in actual words.

January 22, 2018 by Jennifer Frech
Tags: branding cozy