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Posts tagged: branding

Introducing a New Kid's Brand Under the Soapy Gnome Umbrella!

Introducing a New Kid's Brand Under the Soapy Gnome Umbrella!

When you accidentally start a business from a hobby and side hustle, like I did, you may back into branding, naming, etc. in an awkward way. While I love the gnome associated with our name, I probably would have named it something a little more inclusive of things other than soap. When I began, I had no intention of opening a retail shop--and now look at us!

Read on to learn more about our new brand under the Soapy Gnome umbrella!

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Let's Get Cozy!

Let's Get Cozy!

In the handmade body care industry, many of us got into the business because we were looking for a more natural product. Most makers also really enjoy the process.

When trying to figure out what sets Soapy Gnome apart from other businesses, I really struggled. My customers could see a difference in my product. But, I was having a hard time seeing what that difference is and expressing it in actual words.

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